The fundamental responsibility of the CEO is to build enterprise value. To accomplish this, a CEO must have a “reliable, continuous and actionable measure of enterprise value.”

The public company CEO has such a measure, the publicly quoted stock price; the private company CEO does not. The lack of such a measure for 99% of the businesses in the US economy has created significant inefficiency in the capital markets.

This white paper illustrates that a “reliable, continuous and actionable measure of enterprise value” requires a generally accepted measure of both financial performance and operational excellence.