Using your prior customer's successful results is more persuasive when they speak for themselves.
Business owners are savvy consumers. They look online for help and resources regularly to help them run their companies more effectively. So it should come as no surprise that they actively seek out resources that can be validated by another customer's positive experience.
Customer testimonials serve to demonstrate a positive result from contracting with a particular service provider. Any potential customer evaluating your firm will want to know what it's like to benefit from engaging with you. Testimonials provide credibility and proof that what you're saying (your marketing message) is real and achievable. Potential client objections can be addressed and overcome with a series of customer statements about their experiences with your firm.
Whenyou use CoreValue with your own prospects and clients, always be looking to get a customer testimonial from your engagements. Most of our advisors tell us that a successful implementation of the CoreValue system readily yields plenty of positive feedback and customer comments - so be ready to capture and share what your clients have to say about their experiences. These are valuable snippets that belong on your website, in your marketing collateral and any advertising pieces you use regularly.
If you're new to CoreValue, or you're looking for examples of customer testimonials, just click here to download our Client testimonials.