Understanding Driver Structure & Question Sets

One of the most important aspects of the CoreValue methodology involves asking the right questions at the right time during the course of your engagement.

Understanding the question struction is key to using the tool effectively with your clients and prospects. One of the most important aspects of our methodology involves asking the right questions at the right time during the course of your engagement. The three levels of CoreValue -- Discover, Unlock Deep-Dive Analysis and Executable Growth Plan -- all include Driver Questions that will support the level of engagement you are in with your prospect or client.

  1. Discover is your conversation starter, guiding you through the drivers, so that you can ascertain relevant information about the business owner and his/her company, and do so in an efficient manner.
  2. Unlock Deep-Dive Analysis considers the Discover results - Driver scores, CoreValue Rating, estimated Value Gap - and then drills into the driver's elements, or what we refer to as the driver 'indicators' to refine each driver score and the CoreValue Rating.
  3. Finally, the Executable Growth Plan provides additional questions so that you can ascertain specific details about the drivers as they relate to day-to-day operations. The Growth Plan allows the owner to prove the company's value by providing additional details, documentation to back up answers provided, and increase the level of transparency into company operations. This goes way beyond simply analyzing financial performance - your clients will be able to demonstrate the intrinsic value of the company while they continue to work on operational improvements.

The graphic below illustrates how the GROWTH Driver breaks down into individual 'indicators' of growth within each level of the CoreValue system. Total number of questions at each level is listed in parentheses:

2018-12-28driverindicators